Customer Relationship Management System

CRM White Papers News

Case Study: How Adready's Jonah-Kai Hancock boosted conversion 189 percentWednesday, July 21, 2010 @ 11:02AMDispense with web analytics? Heresy! But that's exactly what Adready's new Director of Marketing Jonah-Kai Hancock did - and watched as his new lead scoring model, integrated with a CRM tool, helped conversion soar 189 percent, while leads grew 196 percent. Here's how he did it.

NuSpark Introduces Small Business Packages and Marketing AutomationMonday, July 19, 2010 @ 7:45AMCost-conscious businesses looking to improve their SEO strategy might turn to NuSpark, which offers lead generation and marketing automation services.

Salesforce.com sues Microsoft for patent infringementFriday, June 25, 2010 @ 12:55PMIDG News Service - Salesforce.com has sued Microsoft for patent infringement, making a move in response to an intellectual property suit Redmond filed against the on-demand CRM (customer relationship management) vendor last month.

iPipeline Wins 2010 FSOkx Excellence Award for Technology InnovationTuesday, June 22, 2010 @ 8:00AMEXTON, Pa.----iPipeline®, a leader in on-demand software that supports marketing, selling, and processing solutions for the nation’s top insurance carriers, distributors and agents, today announced its selection as Winner of the 2010 FSOkx Excellence Award for Technology Innovation in Financial Services Transformation.

HP to pay BSkyB £318 million in settlementWednesday, June 9, 2010 @ 4:33AMCRM lawsuit reached court in 2007 HP has settled a high profile lawsuit with BSkyB over a failed customer relationship management (CRM) system by EDS ten years ago.

Magic Software Announces Deal With Israel Defence Forces Valued at Over Half a Million DollarsWednesday, June 9, 2010 @ 2:41AMYEHUDA, Israel, June 9 /PRNewswire-FirstCall/ -- Magic Software Enterprises Ltd. , a global provider of cloud and on-premise enabled application platform and business integration solutions, today announced a large, multi-year project to upgrade and maintain the application platform and integration suite of the Israel Military Police, a part of the Israel Defence Forces .

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPCTuesday, June 8, 2010 @ 6:23PMFor anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C retailers and $1.93 for B2C lead generators.

Oracle acquires assets of marketing software makerTuesday, May 25, 2010 @ 2:28PMIDG News Service - Oracle today said it has acquired the intellectual property assets of Market2Lead, a maker of marketing automation and demand-generation software. Terms of the deal were not disclosed.

Crucial Wordpress Plugins for Competitive Business BlogsWednesday, May 12, 2010 @ 8:29AMWordpress is the most popular blogging software available today, whether its used on Wordpress.com or a hosted Wordpress.org solution, being used for personal blogs, professional blogs, informational sites, and CRM backends for businesses around the globe. A lot of this is due to the slim price tag that comes with Wordpress, but another major reason [...] Check out the SEO Tools guide at Search ...