Customer Relationship Management System

United Way of Greater Toronto (UWGT), like many charities, is sitting on a gold mine of donor data. Locked up?

United Way of Greater Toronto (UWGT), like many charities, is sitting on a gold mine of donor data. Locked up in its computer and paper files are records of millions of companies, groups, and individuals that have donated in past years. Also like most philanthropic organizations, UWGT was having a rough time using that information efficiently. It could blanket past donors with generic mailings, but it could not offer its donors anything that would make a person donate to it instead of other charities. Which of the following tools would be most useful for the nonprofit organization to use? a.a flexible marketing system b.a database warehouse c.customer relationship management d.competitive intelligence e.a customer-oriented marketing mix

Public Comments

1. e.