Customer Relationship Management System

Information Systems Question?

Which of the following uses of IS best supports a differentiation strategy? 1. A customer relationship management application to understand the wants and needs of different market segments 2. A payroll system that links sales force compensation to meeting sales targets 3. A manufacturing control system to reduce rework 4. A website to provide after-sales product support

Public Comments

1. 1 - since it is looking and anticipating what customers needs in advance of them asking for it. To differentiate you have to be different from the rest and provide something unique. Investigate your customers wants allows you to find out what others have not provided.