Customer Relationship Management System

In plain english, can someone tell me what exactly is CRM software and what exactly does it do ?

What would you expect of a CRM tool to do for your business? How exactly such a tool help you? Is there any site with a plain english explanation of what CRM is from the point of view of a mid-size business?

Public Comments

1. Customer Rosource Managment???
2. I don't know what CPR is. Is that plain enough for you?
3. It is Customer Relationship Software. My best guess would be that this software would be a platform upon which to service your customers - ie. create a work order, perhaps invoice for services rendered and tasks related to that. cheers