Customer Relationship Management System

whats the relationship between Business Intelligence and Customer Relationship Management ?

how can a person apply Business Intelligence principles to a bank in order to improve the Customer Relationship Management Process of the bank ?

Public Comments

1. BI will supply the analytical capability to determine what financial products are most often used by various customer demographics as well as which are the most profitable to the bank. The results of these analysis are applied to CRM systems to help market matching financial services and products to prospective customers or customers using other products.